Emotions are a core of architecture. It is possibly the stuff that our dreams are made of. So that architecture can translate a vision that is not there yet, which is almost like fiction, you need to find a proper narrative.
Story making is important. It could be a fable, it could be a story of a time, it could be artifacts of our heritage – but the capacity to dream is really the energy that you need to put in motion to create emotion at the end.
I often say that architecture is made of two things, space and people. You can see how wonderfully movies or fictions can create and play with that dimension. The greatest movie directors always use the backdrop as a presence for the actor to echo with the surroundings.
Most of the time, fiction and reality are combined. So – fiction, emotions, space, people – that is the kind of chain of value that we want to line up in our projects.